How Do I Analyze My Apple Music for Artists Data to Grow Smarter?
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Apple Music : https://music.apple.com/us/artist/stephen-allen-music/1092692557
Key Data Types to Track
|
Data Category |
What It Shows |
Why It Matters |
|
Streams |
Total plays per song and overall trends |
Identify your most popular tracks |
|
Geographic Data |
Listener locations by city, country, region |
Target specific markets and tour spots |
|
Time Trends |
Streams over time, spikes, and patterns |
Plan release timing and promotions |
|
Demographics |
Age, gender breakdown of listeners |
Tailor marketing and messaging |
|
Shazams |
Number of Shazam song identifications |
Spot rising tracks and viral moments |
|
Replay Rate |
How often fans replay certain songs |
Gauge song engagement and loyalty |
How to Use This Data Effectively
- Spot Hit Songs:
- Promote your top-performing tracks more heavily
- Consider releasing remixes or videos for popular songs
- Focus on Hot Markets:
- Identify cities and regions with the most listeners
- Plan live shows, local ads, or influencer partnerships there
- Track Release Impact:
- Look at streaming spikes right after release and during campaigns
- Adjust future marketing based on what worked best
- Understand Your Audience:
- Use demographics to craft targeted social media content
- Connect with fan age groups and genders effectively
- Watch Shazam Trends:
- If a song is getting lots of Shazams, push for playlist pitches and ads
- Leverage viral potential from discovery apps
Pro Tips
- Check your dashboard weekly for fresh insights
- Export data to spreadsheets for deep dives and trend spotting
- Use third-party analytics tools for added perspective (Chartmetric, Soundcharts)
- Combine Apple Music data with social media insights for a 360° view
Pitfalls to Avoid
- Ignoring data fluctuations or spikes—these are clues to opportunities
- Relying only on total streams without looking at listener behavior
- Neglecting emerging markets or growing cities in your listener base