Playlist Strategy on Apple Music

Apple Music : https://music.apple.com/us/artist/stephen-allen-music/1092692557

1. Understand Playlist Types

Apple Music has three main types of playlists:

  • Editorial – Curated by Apple Music team (e.g., New Music Daily, Rap Life, A-List Pop)

  • Algorithmic – Personalized playlists like Listen Now or New Music Mix

  • User-Curated – Independent or influencer playlists made by fans or third parties

2. Editorial Pitching (Indirect)

Apple doesn’t have a direct pitching portal like Spotify, so:

  • Distribute music at least 4 weeks early

  • Submit complete metadata and engaging cover art

  • Your distributor may pitch to Apple’s editorial team

  • Gain momentum on release day (Shazams, saves, plays)

3. Influence Algorithmic Playlists

  • Increase early streams and saves within Apple Music

  • Promote to followers to listen on release day

  • Strong engagement signals help songs appear in New Music Mix

4. User-Curated Playlist Strategy

  • Research playlists in your genre using Apple Music and Chartmetric

  • Reach out to curators via Instagram, email, or LinkedIn

  • Offer value: explain why your song fits their vibe or theme

5. Build Your Own Playlists

  • Curate playlists in your niche with your songs + related tracks

  • Use titles and descriptions with search-friendly terms (e.g., “Lo-Fi Chill for Studying”)

  • Update regularly and share on social media and smart links

6. Track Placement & Growth

  • Use Apple Music for Artists to monitor when tracks land in playlists

  • If a song performs well, submit future tracks in a similar style

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