What Is an Apple Music Pre-Add Campaign and Why Does It Matter?

Apple Music : https://music.apple.com/us/artist/stephen-allen-music/1092692557

 Why Pre-Add Campaigns Matter

  • Builds buzz and anticipation ahead of release
  • Boosts first-day streams and chart positioning
  • Signals to Apple’s algorithm and editors that your music has demand
  • Allows you to collect data on engaged fans before launch


 How to Run a Pre-Add Campaign

  1. Prepare your release early: Upload your album or EP 3–6 weeks before release through a distributor that supports pre-adds
  2. Create a pre-add landing page: Use tools like Feature.fm, Linkfire, or Hypeddit to generate a single, shareable pre-add link
  3. Promote the link: Share on social media, email lists, websites, and with influencers
  4. Add incentives: Offer exclusive content or merch discounts for fans who pre-add
  5. Track metrics: Monitor pre-add counts and fan engagement via your distributor or smart link dashboard


 Best Practices for Pre-Add Campaigns

  • Start promotion 3 weeks before release for maximum impact
  • Use eye-catching visuals and video teasers
  • Combine with a countdown on social media
  • Encourage fans to share the pre-add link with friends
  • Follow up on release day to thank fans and boost streams


 Common Mistakes

  • Waiting too late to submit your release for pre-add eligibility
  • Forgetting to promote the pre-add link early and often
  • Not providing fans a reason to pre-add (exclusive content or messaging)


 Pro Tip:

Apple Music sends a push notification to fans who pre-add your release on the day it drops — this drives immediate streams and boosts momentum.

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