How do I upsell artists after they download a free beat?
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Beat Store : https://stephenallenmusic.beatstars.com/
Free downloads are just the beginning. Smart producers turn those free users into paying customers by offering value, building relationships, and showing why upgrading is worth it. This is how you turn attention into income.
Step-by-Step Upsell Strategy
1. Capture Their Email or Contact Info
Use BeatStars’ Free Download Gate to require:
- Social follow or repost
This gives you a way to reach out later with a personal message or broadcast.
2. Follow Up With a Friendly Message
Shortly after they download the beat, send a message like:
“Hey [Artist Name], thanks for grabbing the beat! Would love to hear what you make with it. Just a heads-up—if you plan to release it, you’ll need a license. Let me know if you need a discount code!”
This opens the door to a conversation—not just a sales pitch.
3. Offer an Incentive to Upgrade
- Limited-time discount (e.g., 20% off lease this week)
- Bundle deal (Buy 1 Get 1 Free)
- Early access to new beats
- Higher-quality files (WAV + stems)
Give them a reason to move fast.
4. Explain the Value of Paid Licenses
Remind them of the key benefits:
Untagged beat
Monetization rights
Streaming and distribution
Full quality WAV or stems
Legal protection
Help them understand what they can’t do with the free version—and what they unlock with a paid one.
5. Automate the Process (Optional)
- Use an email tool like Mailchimp or ConvertKit
- Set up a welcome sequence:
- Day 1: Thanks + reminder about upgrade
- Day 3: Offer a discount
- Day 7: Share your best-selling beats
This turns one download into a chance to build loyalty and generate recurring sales.
Final Thought:
Upselling isn’t about pressure—it’s about showing why upgrading benefits the artist. If they’re serious about releasing music, your paid licenses give them the quality and rights they need.