What should I say when I DM an artist about a beat?
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Reaching out to artists via DM can turn into sales—but only if you avoid sounding spammy. Most artists ignore generic copy-paste messages. To stand out, lead with genuine connection before you mention your beats.
The DM Strategy That Works
1. Engage First (Before DMing)
- Like, comment, or reply to their content
- Share thoughtful comments on their freestyles, snippets, or drops
- Build visibility before entering their inbox
2. Start the Conversation Naturally
Here’s a great first DM template:
“Yo [Artist Name], I just checked out your freestyle over the [XYZ] beat—crazy flow I’m a producer working on some new sounds I think would fit your vibe. Mind if I send you a free pack to check out?”
Why it works:
- You lead with appreciation
- You make it personal and relevant
- You offer value without asking for a sale
3. Offer Value, Not Just a Link
Once they say yes:
“Appreciate you! Here’s a link to 3 free beats I think fit your style. No pressure—let me know what you think. If you vibe with any, I got more like them.”
This gives them a reason to listen, reply, and engage, not ignore you.
4. Follow Up (But Don’t Annoy)
If they don’t respond:
- Wait 2–3 days
- Send a casual check-in:
“Hey just wanted to see if you had a chance to check out those beats! Got a couple more you might like too 🔊”
After 2 follow-ups with no reply? Move on. Don’t burn bridges.
What NOT to Say
“Yo check my page for beats”
“I sell fire beats – link in bio”
“You tryna buy a beat?” (Too aggressive)
Copy-pasting the same message to 100 artists
Pro Tip:
Have a free download page or “Starter Pack” you can link to. Make it easy for them to say yes and hear your work.
Final Thought:
Treat your DMs like conversations, not cold sales. The more human and helpful you are, the more artists will actually want to work with you.