Drive External Traffic
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Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E
Why It Matters
- External traffic helps you break through when you're not yet on editorial playlists.
- High external engagement increases your song’s likelihood of being picked up by Release Radar, Discover Weekly, or even editorial playlists.
Social Platforms That Work Best
|
Platform |
Why It Works |
|
TikTok |
Music discovery engine; viral reach potential |
|
|
Strong Stories & Reels engagement |
|
YouTube Shorts |
Great for lyrics, live clips, teasers |
|
Twitter/X |
Great for updates, hot takes, fan interactions |
Content Ideas:
- Song previews (especially hooks & choruses)
- Behind-the-scenes clips
- Lyric breakdowns
- Story behind the song
- Fan reaction stitches (on TikTok)
Use Smart Links to Capture Clicks
Smart links give fans one page to choose their platform. Use this in your bio, emails, and DMs.
Top Smart Link Tools:
Include:
- Spotify link at the top
- Apple Music, YouTube, Bandcamp if relevant
- Merch or presave buttons (if applicable)
Call Fans to Action
Ask them to:
- Pre-save or stream the new track
- Follow your Spotify artist profile
- Add the song to their playlist
- Post their own videos using your music
Pro Tips
- Focus more on content formats than follower count.
- Short videos (7–15s) perform best—especially if they highlight the best part of your song.
- Add Spotify links in YouTube video descriptions, Instagram bios, and Link in Bio hubs.
Tools to Use
|
Tool |
Purpose |
|
Canva / CapCut |
For making social teasers & reels |
|
Koji / ToneDen |
For creating smart links |
|
Later / Buffer |
For scheduling posts |
|
TikTok Sounds |
Upload your track to promote snippets |