How can I create a successful pre-save campaign for Spotify?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Pre-Saves Matter

Benefit

Impact

 More Day 1 streams

Helps charting, algorithm boosts

 Gets you on Release Radar

Pre-savers usually follow you too

 Signals momentum

Spotify notices early traction

 Email capture

Some platforms let you collect fan contact info



 How to Set Up a Pre-Save Campaign

  1. Distribute your track early
    • Upload to your distributor at least 2–3 weeks before release
    • Make sure it includes your Spotify artist ID
  2. Create your pre-save link
    Use one of these platforms (many have free tiers):
  3. Customize the page
    • Add your song title, image, release date, and a call-to-action
    • Optional: collect fan emails (some tools offer this)
  4. Promote it everywhere
    • Instagram bio / Linktree
    • Stories with “swipe up” or link sticker
    • Countdown posts and teaser videos
    • Email newsletter
    • Use FOMO language: “Be the first to hear it ”


 Pro Tips

  • Add a thank-you page that links to your merch or content
  • Combine with a giveaway (“Pre-save to win a shoutout/poster/etc.”)
  • Use Canva or Adobe Express to make visuals for the campaign
  • Consider running a small ad campaign targeting fans of similar artists


 Mistakes to Avoid

  • Starting too late (submit to DSPs early!)
  • Not testing the link—always verify it works on mobile and desktop
  • Only posting once—repetition = results
  • Ignoring analytics—track how many people pre-save and where they come from


Pre-saves are digital momentum.
Build it up before you drop it.

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