How can I track where my Spotify streams are coming from?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Where to Find Stream Source Data

1. Go to Spotify for Artists
2. Click on any song under the Music tab
3. Scroll down to the section labeled “How they’re listening” or “Source of streams”

 Types of Stream Sources on Spotify

Source	What It Means
Profile and Catalog	Streams from your artist profile or discography
Your Listeners’ Playlists	Streams from user-created playlists (personal)
Spotify Playlists	Editorial (RapCaviar, Fresh Finds), algorithmic (Discover Weekly), or third-party curated playlists
Other Listeners’ Playlists	Fans or influencers adding your song to their own playlists
Search & Direct	Streams from someone searching your name or clicking a direct link (social media, smart link, website, etc.)
Radio	Spotify auto-generates a playlist based on you or similar artists
Autoplay	When a song plays after a user finishes another track
Library	Streams from users who saved your track to “Liked Songs”

 Why This Matters

• High “Search & Direct” = strong outside promotion (socials, email, blogs)
• High “Spotify Playlist” = editorial or algorithm boost
• High “Library” = people love it enough to save it
• High “Radio/Autoplay” = good song retention and algorithmic match

 Pro Tips

• Use UTM codes or smart links (like Linkfire or ToneDen) to track outside click sources
• Compare song-by-song stream sources to see which ones are resonating
• If a playlist is driving plays, engage that curator (thank them, share it!)
• Watch for spikes—then find out what caused them (mention, blog, influencer post?)

 Use Stream Source Data To:

• Refine your marketing efforts
• Pitch to similar playlists or target specific influencers
• Replicate successful rollouts
• Know what platforms (TikTok, Instagram, etc.) actually drive traffic to Spotify

Data = insight. Insight = smarter moves.
Spotify shows you what’s working—use it.