How can I use data from Spotify for Artists to grow faster?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Spotify for Artists Data Matters

• Shows you where your streams are coming from (algorithmic, editorial, user playlists)
• Reveals listener locations and demographics
• Tracks playlist adds, saves, skips, and stream counts
• Lets you know which songs have the best momentum
• Provides real-time release day data

 Key Metrics to Watch

Metric	Why It Matters
Saves	High save rate = stronger algorithm boost
Skip Rate	Low skip rate = song is resonating well
Streams per Listener	High = repeat plays = stronger engagement
Source of Streams	Tells you where growth is coming from: playlists, profiles, radio
Top Cities/Countries	Helps you focus touring, ads, and content in key regions
Followers	Growth = more Release Radar reach

 How to Use the Data Strategically

1. Double Down on What’s Working

• If a track has a high save rate and repeat plays, promote it harder
• Pitch similar songs to playlists or create follow-ups

2. Target Ads Based on Location

• See where your fans live → run ads or tour there
• Use top cities as TikTok hashtags: #londonmusic, #laartist, etc.

3. Improve Underperforming Tracks

• High skip rate? Reconsider the intro or structure in future songs
• Low engagement? Maybe the cover art, title, or Canvas needs work

4. Refine Your Fan Profile

• Use demographics (age, gender, countries) to tailor content
• Example: younger fans = more TikTok content, older = more YouTube

5. Know When to Release Again

• If momentum is dropping (lower streams/day), plan your next drop to restart the curve

 Don’t Make These Mistakes

• Ignoring data because it feels too “business-like” — this is your music career
• Chasing virality instead of doubling down on what your audience loves
• Obsessing over total streams instead of engagement metrics

 Pro Tip

Look at “Listeners” vs. “Streams.” If you have fewer listeners but high streams per listener, that means you’re building superfans — the key to long-term success.