How can I use Spotify’s artist data to improve my marketing?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

Key Data Spotify Gives You

Metric	What It Tells You
Streams	Total play count (after 30 sec)
Listeners	Unique people playing your music
Saves	Fans who want to hear it again
Playlists Adds	How often you’re getting playlisted
Followers	Fan base growth
Skip Rate	Are people bouncing early?
Source of Streams	Where people find you (algorithmic, editorial, etc.)
Top Cities & Countries	Where your audience lives

 Ways to Use This Data

1. Test What Works, Then Double Down

• Which songs get the best save and repeat rate?
• What release day/time gets the most momentum?
• What kind of Canvas or Clips boost shares?

Use this to decide:

• What kind of music to make next
• Which songs to invest promo money into
• What visuals and vibes connect best

2. Target Ads Based on Listener Locations

• See your top cities → run local Instagram, Facebook, or YouTube ads
• Tour or do pop-ups where your listeners already live
• Use Spotify Ad Studio with geographic targeting

3. Understand How You’re Discovered

• If most streams come from algorithmic playlists, nurture that:
• Good skip rates
• High completion & save rates
• More releases = more algorithm signals
• If it’s user playlists, connect with curators on SubmitHub, Groover, etc.

4. Spot Your “Sticky” Songs

A sticky song has:

• High streams per listener
• Low skip rate
• High save/share rate

These songs deserve:

• More promo
• A visualizer or music video
• Live performance content
• Remix or feature version

 Pro Tips

• Check your 30-day data weekly to see what’s rising
• Build a fan persona from age, country, devices used, etc.
• Screenshot and track growth every month to measure what’s working

 Make Data Your Creative Ally

Spotify isn’t just a place to release—it’s a diagnostic tool. Use your data to:

• Write better songs
• Promote smarter
• Reach the right fans
• Build a business, not just buzz