How do I build relationships with Spotify playlist curators?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Curator Relationships Matter

• Direct access = repeat placements across multiple songs
• Personal trust = curators give you a shot even when your numbers are small
• Many “user playlists” rival or even outperform Spotify editorial lists in loyalty

 Step-by-Step: How to Build Curator Relationships

1. Identify Relevant Playlists

• Search on Spotify for:
• Mood or genre playlists (e.g., “Sad Trap,” “Workout Rap,” “Indie Gems”)
• Look for those not branded as “Spotify” (independent users)
• Check the curator’s name and profile for social/contact info

2. Find Contact Info

• Many curators list their:
• Instagram handle
• Email address (in playlist bio or LinkedIn)
• Website (sometimes with a submission form)

3. Make the First Contact Count

Tips:

• Keep it short (2–3 sentences)
• Personalize it—show you actually listened to their list
• Don’t attach files—use a clean Spotify link

4. Engage Before & After the Ask

• Like and comment on their social content
• Re-share their playlist when you’re added
• DM a thank you when placed—without pressuring them again

5. Keep Them in the Loop

• When you drop new music, follow up with:
  “Thought you might enjoy this new one, similar vibe to the last one you added.”
  

 Tools to Help

• Chartmetric, SpotOnTrack – for identifying curators
• SubmitHub, Groover, DailyPlaylists – for easy pitching
• Google Sheets – track who you’ve contacted and responses

 Don’t Do This

• Spam the same copy/paste message to 100 people
• Get pushy if they don’t respond—curators are busy
• Stop building the relationship after one placement

 Pro Tip

Treat curators like collaborators, not gatekeepers. Add value by engaging, supporting their work, and showing up consistently—not just when you want something.