How do I keep the momentum going after release day?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Post-Release Momentum Matters

  • Spotify’s algorithm watches 2–4 weeks after release
  • Strong early traction = better chance at Discover Weekly and Radio
  • Keeps your track from fading into the noise
  • Helps build social proof and playlist interest


 How to Keep the Momentum Going (Week 1–4)

1. Post New Content Every 1–2 Days

  • Vary the formats:
    • Fan reaction videos
    • Lyric breakdowns
    • Acoustic/performance clips
    • Behind-the-scenes of making the song
    • Funny or emotional stories tied to the track

2. Create Themed Social Media Campaigns

  • Weekly themes:
    • Week 1 = “Why I wrote this song”
    • Week 2 = “Tag someone this reminds you of”
    • Week 3 = “Your favorite lyric”
    • Week 4 = “Fan covers/remixes”

3. Pitch to Indie Playlists

  • Continue emailing/DMing curators with a brief pitch
  • Highlight early stats:
    “Already hit 5K streams in the first week—would love for you to consider it!”

4. Keep Driving Saves & Shares

  • Ask fans to:
    • Add it to their playlists
    • Share to stories
    • Send it to friends
    • Duet or remix it on TikTok

5. Engage With Every Comment

  • Reply to every comment or DM
  • Ask follow-up questions to spark conversation
  • Feature some fans in your content

6. Run a Simple Giveaway

  • Prize = merch, shoutout, early access, etc.
  • Entry = share the song to their IG story or tag a friend
  • Helps generate user-driven buzz


 Example Post-Release Timeline

Week

Focus

1

Share story + early stats (streams, fans, saves)

2

Post BTS or acoustic version + pitch to playlists

3

Drop remix or visualizer

4

Ask fans what track you should drop next



 Don’t Do This

  • Go silent after launch
  • Repeat the same content over and over
  • Only focus on pushing the link—engage emotionally too


 Pro Tip

Use your Spotify for Artists dashboard to identify top cities and listeners—then target those areas in your next promo or ad campaign.

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