How do I use Instagram Reels to grow on Spotify?
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Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E
Why Reels Matter for Spotify Growth
- Reels are pushed to followers + non-followers via the Explore page
- Native music integration means you can add your song directly to the Reel
- Viewers can click on your profile → then your smart link → stream your song
- Instagram lets you repurpose TikToks, keeping content creation efficient
Step-by-Step: Using Reels to Drive Spotify Streams
1. Use Your Own Song in the Reel
- Upload your music via a distributor with Instagram Music support (DistroKid, TuneCore, etc.)
- Or play your song in the background of your video
2. Show Real-Life Context or Personality
Reels that convert views into Spotify action often include:
- Behind-the-scenes footage (recording, writing, etc.)
- Storytelling: “This is what the song is about...”
- Transitions or transformations that match the song’s vibe
- POV content (“This is what it feels like to hear this track for the first time”)
3. Include a Clear Call to Action
- Add “Out now on Spotify” in on-screen text
- Point to your link in bio in the caption
- Pin a comment: “Spotify link in bio ”
4. Use Hashtags to Expand Reach
- Include a mix of:
- General (#newmusic, #spotify, #musicvideo)
- Genre-specific (#indiepop, #raptok, #singersongwriter)
- Mood-related (#vibes, #sadgirlhour, #gymmusic)
5. Post Consistently and Track What Works
- Aim for 2–4 Reels per week
- Study performance: Which Reels get saves, shares, profile visits?
Avoid These Mistakes
- Using only promo-style Reels with no entertainment or emotional value
- Forgetting to tag your own song (makes it harder to find!)
- Ignoring audience comments and interactions — engage!
Pro Tip
Combine Reels with Instagram Stories — repost the Reel, tag your Spotify link, and use the “Add Yours” sticker to spark user-generated content with your track.