How do I use Instagram Reels to grow on Spotify?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Reels Matter for Spotify Growth

  • Reels are pushed to followers + non-followers via the Explore page
  • Native music integration means you can add your song directly to the Reel
  • Viewers can click on your profile → then your smart link → stream your song
  • Instagram lets you repurpose TikToks, keeping content creation efficient


 Step-by-Step: Using Reels to Drive Spotify Streams

1. Use Your Own Song in the Reel

  • Upload your music via a distributor with Instagram Music support (DistroKid, TuneCore, etc.)
  • Or play your song in the background of your video

2. Show Real-Life Context or Personality
Reels that convert views into Spotify action often include:

  • Behind-the-scenes footage (recording, writing, etc.)
  • Storytelling: “This is what the song is about...”
  • Transitions or transformations that match the song’s vibe
  • POV content (“This is what it feels like to hear this track for the first time”)

3. Include a Clear Call to Action

  • Add “Out now on Spotify” in on-screen text
  • Point to your link in bio in the caption
  • Pin a comment: “Spotify link in bio ”

4. Use Hashtags to Expand Reach

  • Include a mix of:
    • General (#newmusic, #spotify, #musicvideo)
    • Genre-specific (#indiepop, #raptok, #singersongwriter)
    • Mood-related (#vibes, #sadgirlhour, #gymmusic)

5. Post Consistently and Track What Works

  • Aim for 2–4 Reels per week
  • Study performance: Which Reels get saves, shares, profile visits?


 Avoid These Mistakes

  • Using only promo-style Reels with no entertainment or emotional value
  • Forgetting to tag your own song (makes it harder to find!)
  • Ignoring audience comments and interactions — engage!


 Pro Tip

Combine Reels with Instagram Stories — repost the Reel, tag your Spotify link, and use the “Add Yours” sticker to spark user-generated content with your track.

Back to blog