How often should I release music on Spotify?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

Why Frequent Releases Work

Spotify rewards consistency:

  • Each release gives you a new shot at:
    • Playlist pitching (Spotify for Artists)
    • Algorithmic placements (Release Radar, Discover Weekly)
    • Fan re-engagement
  • Keeps your profile and feed active and discoverable
  • Helps build momentum over time


 The “Waterfall” Strategy

Instead of dropping a full album at once:

  1. Release a single every 4–6 weeks
  2. Each one builds buzz and listeners
  3. Combine them into an EP or album later

Advantages:

  • Multiple playlist pitches
  • More marketing moments
  • Higher algorithmic chances
  • Fans stay fed regularly


 Recommended Release Cadence (for most indie artists)

Strategy

Frequency

Notes

Singles

Every 4–6 weeks

Most common and algorithm-friendly

EP

Every 3–6 months

Group 3–5 singles into one project

Album

Every 12–18 months

After building audience with singles



 Don’t Sacrifice Quality for Quantity

  • Consistency > flooding
  • Each song still needs:
    • Strong writing and production
    • Solid artwork and rollout
    • At least light promo support


 Think in Seasons

Try planning 3–6 months ahead:

  • What themes are you exploring?
  • Can you group songs into a narrative?
  • What visuals, content, or live streams support the release?

This helps build cohesion and brand identity.


 Pro Tips

  • Don’t go silent after one big drop—ride the wave with follow-ups
  • Releasing too much without promo = songs lost in the void
  • Use “between single” time to release:
    • Acoustic versions
    • Remixes
    • Behind-the-scenes content


 Keep Feeding the Algorithm

Spotify favors artists who release consistently, with good engagement. Even modest success adds up when you build over time.

Consistency + quality + smart strategy = long-term growth.

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