Read the Data & Adapt

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Where to Look First: Spotify for Artists

This is your command center. Check it weekly.

Metric

What It Tells You

Why It Matters

Streams

Total plays of a song

Measures exposure

Saves

How many listeners saved your track

High save rate = fan potential + playlists

Listeners

Unique users who played your music

Helps identify reach

Followers

Long-term fans who want your updates

Shows brand growth

Playlist Adds

Tracks added to public playlists

Signals audience fit + curator interest

Top Cities & Countries

Where your music is most popular

Target ads, shows, or shoutouts there



 How to Use Data to Guide Strategy

  • If Save Rate Is Low: Work on writing stronger hooks or intros.
  • If One City Stands Out: Consider running Instagram ads or thanking that city in content.
  • If Discover Weekly Spikes: That means the algorithm likes your track—use similar production and release pace.


 Adapt Based on What You Learn

If You See…

Try This

Lots of Streams, Few Followers

Add more storytelling and CTAs in your content

High Engagement in TikTok Reels

Make more shortform videos for each new track

Playlist Adds from Curators

DM them, thank them, and keep pitching future songs



 Other Useful Data Tools

Tool

What It Does

Chartmetric

Tracks playlist movement + artist comparisons

SpotOnTrack

Real-time playlist adds and rankings

Spotify Wrapped for Artists

Year-end summary + growth trends

Meta Ads Manager

Run location/interest-based campaigns



 Pro Tips

  • Don’t just “watch numbers”—ask what they mean about your fans.
  • Look for patterns across platforms (TikTok → Streams? Playlists → Followers?).
  • Use data to double down on what’s working.


 Weekly Growth Habit

  1. Log into Spotify for Artists every Monday.
  2. Check your top 3 tracks: look at saves, listeners, playlist adds.
  3. Adjust your content + promo based on what’s popping.
  4. Write it down. Track trends over time.
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