Release Music Strategically

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

Release every 4–8 weeks to stay active in Spotify’s algorithm and keep fans engaged.

1. Single-Based Strategy: Release a string of singles, not just albums. Build toward an EP or album over time using a “waterfall” method.
2. Waterfall Release: Every new single includes the previous one(s), building a playlist-like album over time.

 Pre-Release Checklist (2–4 Weeks Before Drop)

Task	Tools/Examples
Finalize Master	Ensure radio-ready mix/master
Upload Early	Use DistroKid, TuneCore, Amuse, etc.
Schedule Release Date	Set it 3–4 weeks ahead
Create Pre-Save Campaign	Show.co, Hypeddit, ToneDen
Plan Visual Assets	Cover art, Canvas video, Reels content
Build Social Content Calendar	Teasers, countdowns, behind-the-scenes

Week of Release – Build Momentum

• Post a countdown and drop a final teaser.
• Link the pre-save or smart link in bio.
• Release a Canvas video on Spotify (8s vertical loop).
• Update your Spotify Artist Pick with the new track.

 Post-Release Plan (First 7 Days)

• Encourage saves, playlist adds, and shares.
• Repost fan stories and thank listeners.
• Post “thank you” videos and lyric clips.
• Watch for early traction in Spotify for Artists.

 Tools to Help

Platform	Purpose
DistroKid / TuneCore / CD Baby	Distribution
Show.co / ToneDen / Hypeddit	Pre-save & smart links
Canva / CapCut	Cover design + video teasers
Spotify for Artists	Monitor analytics + pitch playlists

 Pro Tips

• Spotify algorithm favors new releases with high early engagement (saves > skips).
• Don’t drop a song and disappear—build a content story around each release.
• Cover art matters: It shows in every playlist and on fans’ feeds.