Spotify to 1 Million Streams Roadmap

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

STAGE 1: Set the Foundation (Weeks 1–4)

Goal: Prepare for growth with quality music, branding, and strategy.

 Tasks:

  • Record & mix at least 2–3 high-quality songs
  • Set up your Spotify for Artists profile (verified + visuals)
  • Create a Link-in-bio page (Koji, ToneDen, Linktree)
  • Build/optimize social platforms: TikTok, IG, YouTube Shorts
  • Create a content plan for pre- and post-release

 Key Outcome: Ready for consistent, strategic releases


 STAGE 2: Launch & Build Momentum (Weeks 5–12)

Goal: Release 1–2 songs, start feeding the algorithm

 Tasks:

  • Release 1st song → pitch to Spotify editorial (7 days early)
  • Drive traffic via TikTok, Reels, and IG Stories daily
  • Submit to 15–30 playlists per song (SubmitHub, DailyPlaylists, DMs)
  • Run $20–$50 test ads (IG or YouTube) to boost reach

 Target Metrics:

  • 5,000–10,000 streams total
  • 1,000 saves
  • 100+ followers


 STAGE 3: Scale Up Reach (Months 3–6)

Goal: Increase visibility, trigger algorithmic playlists

 Tasks:

  • Drop 2nd and 3rd songs at 4–6 week intervals
  • Continue posting 3–5 content pieces/week per song
  • DM and network with playlist curators
  • Launch a fan email list or Discord server
  • Promote smart links across all platforms

 Target Metrics:

  • 50k–100k total streams
  • 1–3 placements on Discover Weekly or Release Radar
  • 1,000+ monthly listeners


 STAGE 4: Viral + Algorithm Push (Months 6–12)

Goal: Go viral with content & catch major playlist/editorial traction

Tasks:

  • Refine content strategy based on what’s working (pivot if needed)
  • Double down on your best-performing song
  • Recut/repurpose videos for TikTok/Reels/Shorts
  • Collaborate with artists & influencers in your niche
  • Create your own playlists with your music + similar artists

 Target Metrics:

  • 250k+ total streams
  • 10k+ followers across all platforms
  • 3–5 songs with steady algorithmic streams


 STAGE 5: Snowball to 1 Million (Months 12–18)

Goal: Stack songs, compound playlisting, and drive long-tail growth

 Tasks:

  • Release 4th–6th song (catalog = power)
  • Collect testimonials from curators/fans
  • Pitch to sync/licensing libraries or blogs
  • Run retargeting ads to fans who saved or streamed you before
  • Launch limited merch or live stream shows to deepen loyalty

 Final Push:

  • 1 million streams total across catalog
  • 10k–20k monthly listeners
  • Spotify algorithm actively recommending your songs weekly


 Tools for Each Stage

Purpose

Tools

Smart Links

Koji, ToneDen, Hypeddit

Playlist Submissions

SubmitHub, Groover, Daily Playlists

Social Content

CapCut, Canva, Descript

Analytics

Spotify for Artists, Chartmetric

Email / Community

Beehiiv, Mailchimp, Discord, Geneva

Ad Testing

Meta Ads, ToneDen, YouTube Ads
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