What are collaborative playlists and how can I use them to grow?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Collaborative Playlists Help You Grow

• Increases your Spotify engagement metrics (plays, saves, shares)
• Gives fans a way to participate in your music journey
• Encourages repeat listening and longer session times
• Strengthens your brand and artist community
• Helps the Spotify algorithm see your song as “relevant” in a broader music context

 How to Use Collaborative Playlists to Grow

1. Start Your Own Collaborative Playlist

• Go to your Spotify profile → Create Playlist
• Click the three dots (...) → “Invite collaborators”
• Share the invite link with fans, friends, or collaborators
• Give it a fun theme or vibe that matches your sound

2. Promote It on Socials

• Encourage fans to add their favorite songs + yours
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3. Feature Other Artists in Your Playlist

• Add 5–10 up-and-coming artists and tag them when you share
• Many will repost it and return the favor
• Builds mutual exposure with like-minded creators

4. Create Niche-Specific Playlists

• Genre, mood, activity (e.g., “lofi coding beats” or “underground R&B 2025”)
• Invite fans and other artists to build them with you
• The more personalized and specific, the better the engagement

 Growth Strategy Example

• Weekly: Start a new collaborative playlist
• Theme it to your current single’s vibe
• Share it in Instagram stories, TikTok, and Twitter
• Add your song + 10 fan favorites
• Engage fans who participate with shoutouts or reposts

 Don’t Do This

• Spam random people with invite links
• Let it get overrun with off-brand or unrelated music
• Ignore it — you need to moderate and curate over time

 Pro Tip

Turn your fans into curators. When they add your track to a playlist they helped build, they’re more emotionally invested—and more likely to stream and share it.