What are pre-saves and why are they so important for Spotify?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Pre-Saves Matter for Spotify Growth

• Boosts Day 1 saves and streams, which Spotify uses to determine playlist potential
• Helps you land in more Release Radars
• Encourages fans to anticipate and engage with your release
• Adds urgency to your promo (“Pre-save now!”), which improves click-throughs
• Gives you valuable email or fan data (if your pre-save tool collects it)

 How to Set Up Pre-Saves

Use a smart link tool that supports Spotify pre-saves:

Tool	Features
ToneDen	Clean pre-save pages, Facebook pixel support
Hypeddit	Free pre-save pages with email collection
Feature.fm	Advanced pre-save + analytics + retargeting
DistroKid HyperFollow	Included for free if you distribute with DistroKid
Linkfire	Enterprise-level tool for labels and teams

 Best Practices for Running a Pre-Save Campaign

1. Start 2–4 Weeks Before Release

• Gives you enough time to promote and collect meaningful saves
• Use countdowns and sneak peeks to build anticipation

2. Make It Easy to Access

• Put your pre-save link in your bio, Linktree, and pinned posts
• Add it to all content: TikToks, Reels, YouTube Shorts, etc.

3. Offer a Bonus Incentive

• Example: “Pre-save and get a private demo link / BTS video / free merch entry”

4. Promote Across All Channels

• Email list
• Social media
• Paid ads targeting fans of your genre

5. Track and Optimize

• Use analytics to see what platforms are driving the most pre-saves
• Focus efforts there during the final days of the campaign

 Avoid These Mistakes

• Launching a pre-save too late (less than 7 days before release)
• Not using a smart link with analytics or fan data capture
• Promoting it once and expecting big results — it needs repetition

 Pro Tip

If you're collecting emails through your pre-save, build a mailing list and email your fans directly on release day. This drives even more streams, saves, and momentum.