What are Spotify Clips and how do I use them to grow?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 What Are Spotify Clips?

  • Length: Up to 30 seconds
  • Format: Vertical (9:16), filmed like a story or selfie video
  • Where They Appear:
    • Your artist profile
    • Beside tracks or albums
    • Inside Spotify editorial playlists (if selected)


 Why Clips Help You Grow

Feature

Growth Benefit

 Personal Touch

Increases fan loyalty

 Reuse Content

Recycle TikTok/IG content for Spotify

 In-App Discovery

Clips surface inside Spotify—not external social apps

 Context Boost

Fans more likely to stream when they hear your story



 Best Types of Clips to Create

Clip Idea

Why It Works

 “About the Song”

Fans love knowing what inspired the track

 “Behind the Scenes”

Studio footage, rehearsals, candid moments

 “Tease the Drop”

Build hype for an upcoming release

 “Shoutout to Fans”

Say thanks, celebrate milestones, or welcome new listeners

 “Live Moment”

A quick highlight from a performance



 How to Add Clips to Your Profile

  1. Go to Spotify for Artists (web or app)
  2. Choose the Music tab
  3. Select the song or album
  4. Upload your vertical video
  5. Add a caption (optional)
  6. Publish!

Tip: Shoot in good light, speak clearly, and be yourself—authenticity wins.


 Pro Tips for Maximum Impact

  • Keep it under 30 seconds
  • Start with a hook: “Here’s why I wrote this track…”
  • Add captions or text overlays (some fans watch without sound)
  • Drop multiple clips over time—not just one per song
  • Reuse Clips across TikTok/IG Reels/YouTube Shorts


 Don’t Do This

  • Don’t post blurry, low-quality, or off-topic content
  • Don’t upload a generic ad—fans want authenticity
  • Don’t forget to link the Clip to a specific song if possible
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