What are Spotify Clips and how should I use them?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Use Spotify Clips

  • Increase fan connection directly on-platform
  • Help you stand out from other artists
  • Boost discovery when used with new releases
  • Used by Spotify to inform editorial and algorithmic visibility


 Where Clips Show Up

  • On your artist profile
  • On your album or single release page
  • Inside Spotify’s Home and Search feeds (when Spotify promotes Clips)


 Great Ways to Use Spotify Clips

1. Tease an Upcoming Release

2. Share a Story Behind the Song

3. Announce Something Big

4. Say Thanks

5. Create Curiosity


 Clip Specs & Tips

Feature

Recommendation

Aspect Ratio

Vertical (9:16)

Length

Up to 30 seconds

File Format

.mp4 or .mov

Resolution

At least 720x1280

Subtitles

Optional, but recommended

Vibe

Raw, real, low-pressure > overly polished



 Best Practices

  • Be natural, not salesy—Spotify wants authenticity
  • Speak direct-to-camera or use captivating visuals
  • Mention your song or project by name
  • Include a call-to-action (“Go listen now” or “Pre-save it”)
  • Keep it relevant to what fans see on that page


Don’t Do This

  • Upload generic promos from other platforms
  • Ramble with no point—hook them fast
  • Use poor lighting or unreadable audio
  • Repeat the same Clip across multiple songs if it doesn’t match


 Pro Tip

Spotify Clips are visible to Spotify editors and may influence future playlist decisions. Treat each Clip as part of your brand pitch.

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