What is a Spotify pre-save and how do I use it to grow?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Pre-Saves Matter

  • Auto-follows the artist in most cases.
  • Instantly adds your song to the fan’s library and playlists upon release.
  • Signals strong interest to Spotify’s algorithm (boosts Release Radar + Discover Weekly).
  • Builds buzz around the release — helps you activate your audience early.


 How to Set Up a Pre-Save Campaign

1. Schedule Your Release in Advance

  • Upload your song to a distributor (like DistroKid, TuneCore, Amuse) 2–4 weeks early.
  • Once uploaded, your distributor will generate a Spotify URI or link before the release.

2. Create a Pre-Save Link
Use platforms like:

3. Promote the Pre-Save Everywhere

  • Add to your Instagram bio, Linktree, and all social media captions.
  • Share countdowns, behind-the-scenes teasers, and short clips to get fans excited.
  • Run a giveaway or contest: “Pre-save and send a screenshot to enter!”

4. Collect Emails & Fan Data (Optional but Powerful)
Some pre-save tools allow you to collect fan emails, locations, and more — great for future campaigns and show targeting.


 What Happens After the Pre-Save?

  • The song goes live and automatically appears in the fan’s “Liked Songs” or chosen playlist.
  • You’ll likely see a spike in saves and listens on Day 1, improving your chances with algorithmic playlists.


 Don’t Forget:

  • Pre-saves only work if you promote them!
  • A weak pre-save campaign is a missed opportunity — push hard in the days before release.


 Pro Tip

Use a custom “thank you” page after pre-saving to give fans a bonus (like a private video, early merch access, or handwritten message). That turns casual listeners into loyal fans.

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