What is Release Radar and how do I get on it?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Release Radar Matters

  • Sent automatically to your followers (if you pitch properly)
  • Appears on the homepage every Friday
  • Can generate hundreds to thousands of early-day streams
  • Signals strong engagement to Spotify’s algorithm for further exposure


 How to Get on Release Radar

1. Submit Your Song via Spotify for Artists

  • Go to your upcoming release
  • Click “Submit a Song” at least 7 days before the release date
  • Carefully fill out genres, moods, culture, and instruments

2. Encourage People to Follow You on Spotify

  • The more followers you have, the more Release Radars your song lands in
  • Say it often: “Follow me on Spotify so you don’t miss the drop”

3. Keep Releasing Consistently

  • Spotify prioritizes active artists who show up often
  • A song every 4–8 weeks keeps your presence alive in followers' Release Radar

4. Drive Strong Engagement Early

  • Get your core fans to save, stream repeatedly, and share the track in the first 72 hours
  • This tells Spotify the song is worth surfacing to even more people


 Who Sees You in Release Radar?

  • Your followers
  • Listeners who have played your songs more than once
  • People who saved or playlisted your earlier tracks
  • Users with similar listening patterns (if engagement is strong)


 Common Mistakes to Avoid

  • Missing the 7-day pitch window
  • Not optimizing your profile or lacking followers
  • Releasing music randomly without building momentum or promoting it


 Pro Tip

Want to grow your Release Radar reach? Run ads or promo campaigns that specifically drive Spotify followers — that’s the #1 lever for expanding your next release.

Back to blog