What is Spotify Marquee and how do I use it?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Spotify Marquee Matters

Benefit

Impact

 Drives Day 1 and Week 1 streams

Fans are reminded your release is live

 Increases saves, follows, and playlist adds

More fans = more algorithm activity

 Targets high-intent users

Only shown to users likely to engage

 Works across Free & Premium

Not just ads for non-paying users



 Who Can Use Marquee?

  • Available to eligible artists with:
    • At least 1,000 followers
    • A new release (track, EP, or album)
    • Based in eligible countries (U.S., UK, CA, AU, etc.)
  • You must distribute music via a Spotify-preferred distributor (e.g. DistroKid, AWAL, CD Baby)


 How Much Does It Cost?

  • Minimum campaign spend is $250 USD
  • Cost is based on reach and engagement, not per-click
  • Results vary, but often outperform traditional social ads


 How to Launch a Marquee Campaign

  1. Go to Spotify for Artists → Campaigns → Marquee
  2. Select your eligible release
  3. Choose your target audience (Engaged Listeners, Lapsed Listeners, etc.)
  4. Set your budget
  5. Review and launch your campaign


 Best Practices for Marquee

  • Use it during Week 1 of your release
  • Pair it with organic promotion (social posts, Reels, Stories)
  • Make sure your cover art is strong—it’s what people see
  • Track engagement in Spotify for Artists analytics


 Don’t Use Marquee If...

  • You haven’t built a fanbase yet (it’s for re-engagement, not discovery)
  • Your song isn’t well mixed/mastered
  • You’re short on budget—consider playlist pitching and influencer content first


Spotify Marquee = a digital billboard

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