What is Spotify's Release Radar and how can I make the most of it?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 What Is Release Radar?

• A weekly playlist customized for each listener
• Features new releases only
• Typically includes music from:
• Artists the user follows
• Artists they listen to often
• Occasionally similar artists they haven’t followed yet

Goal: Keep listeners aware of new drops from artists they’re likely to care about.

 Why It Matters

• Your music shows up automatically to fans who follow you
• It can drive hundreds or thousands of first-day streams
• High engagement on Release Radar can trigger other algorithmic playlists

 How to Get on Release Radar

1. Pitch your song at least 7 days in advance using Spotify for Artists
2. Have your fans follow you on Spotify
• Follower count directly affects your Release Radar reach
3. Release new music consistently (every 4–8 weeks)
• The more active you are, the more frequently you appear
4. Maintain good engagement metrics
• Low skip rate, high save/share rate = more visibility

 How to Maximize Your Impact

Strategy	Purpose
Announce your release 3–5 days early	Builds anticipation, encourages pre-saves
Drive follows through social content	Follows = direct path to Release Radar
Promote on drop day (Friday!)	Pushes streams when Spotify is watching
Encourage fans to listen all the way through	Completion rate helps algorithms trust your music

 Release Radar vs. Editorial Playlists

Feature	Release Radar	Editorial Playlists
Personalized per listener?	Yes	No
Guaranteed for your followers?	Yes	No
Updated how often?	Weekly	Varies
Influenced by pitching?	Yes	Yes
Algorithmic or human?	Algorithmic	Human-curated

 Pro Tips

• Drop music on Fridays to align with Spotify’s update cycle
• Use Spotify Clips to highlight the new release right on your profile
• Track how many streams come from Release Radar in your Spotify for Artists dashboard

Release Radar is the easiest way to get in front of people who already like you. Treat it like a recurring headline show—don’t miss it.