What’s the best way to announce a release on Spotify?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Spotify Release Announcement Timeline

Time Before Release

Action

3–4 weeks before

Submit track to Spotify editorial playlists

2–3 weeks before

Create a pre-save campaign

1–2 weeks before

Update bio and profile with teaser info

Week of release

Post teaser clips, email your fans

Day of release

Link directly to track, post smart links, push hard

After release

Share milestones, thank fans, drive replays



 Spotify Tools to Use

  1. Spotify for Artists
    • Submit to editorial playlists
    • Update your profile image, bio, and Canvas
    • Add “Upcoming Release” to your artist page
  2. Pre-Save Campaign
    • Use platforms like:
      • Feature.fm
      • Show.co (free with CD Baby)
      • Hypedit or ToneDen
    • Captures fans’ emails and auto-adds the song to their library
  3. Artist Pick
    • Pin your new release to the top of your profile
    • Add a personal message to highlight the drop


 Social Media Rollout Strategy

  • Post snippets of the track, lyrics, or behind-the-scenes
  • Use the Spotify URI or smart link (e.g. from Linkfire)
  • Create short-form videos (Reels, TikToks) with your audio
  • Run polls, countdowns, or Q&A to get fans involved


 Pro Tips

  • Use the phrase “Out now on Spotify” in your captions
  • Tag @spotify or relevant genre editorial pages on Instagram
  • Have your Spotify profile link in your bio during rollout
  • Use a consistent visual theme across all platforms


 Mistakes to Avoid

  • Don’t wait until release day to start promoting
  • Don’t assume Spotify will push it for you—drive your own hype
  • Don’t link to Apple/Spotify/YouTube all at once—use smart links


Spotify success begins before the first stream.
Build anticipation, then deliver a moment.

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