What’s the best way to promote a new release on Spotify?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Timeline: What to Do and When

4–6 Weeks Before Release

  • Distribute your song early via DistroKid, TuneCore, etc.
  • Claim your Spotify for Artists page (if you haven’t).
  • Submit your song to editorial playlists at least 7 days in advance.

2–3 Weeks Before Release

  • Create a pre-save campaign with a smart link (e.g., Hypeddit, Feature.fm).
  • Start teasing the song on social media with:
    • Snippets
    • Cover art reveal
    • Behind-the-scenes clips

Week of Release

  • Post a countdown and encourage pre-saves.
  • Email or DM fans, playlists, and press contacts.
  • Finalize visuals (e.g., Canvas video, Artist Pick, header image).

Release Day

  • Share the direct Spotify link across all platforms.
  • Update your Spotify profile: set Artist Pick, change header, and add Canvas.
  • Send traffic with ads or link-in-bio tools (Linktree, Koji, etc.).

Post-Release (Days 2–7)

  • Post reactions, fan videos, and TikToks with the track.
  • Run Instagram or TikTok ads to drive streams.
  • DM or email playlist curators (user-generated ones).
  • Remind fans to save the track — this improves algorithmic chances.


 Key Elements of a Great Promo Plan

  • Strong visual branding (cover art, profile image, Canvas)
  • Multi-channel rollout (IG, TikTok, YouTube Shorts, email)
  • Clear calls to action (stream, save, share, add to playlists)
  • Playlist pitching (Spotify editorial + indie curators)


 Tip: Track What Works

  • Use Spotify for Artists to see how listeners found your track.
  • Double down on high-performing promo tactics (e.g., if TikTok brought most streams, make more TikToks).
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