What’s the best way to promote a new single on Spotify?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 3-Phase Promo Plan for a Spotify Single

Phase

Goal

Tactics

Before Release (2–3 weeks out)

Build hype + get pre-saves

Announce title/art, run pre-save campaign, tease audio/video snippets

Launch Week

Drive initial streams + saves

Post everywhere, email fans, submit to user playlists, encourage fans to follow/save

After Release (2+ weeks)

Sustain momentum + reach algorithms

Create Reels/TikToks, pitch to playlists, use Spotify Ad Studio or Marquee



 Key Tactics to Include

  1. Pre-save Campaign
    • Use platforms like ToneDen, Hypeddit, or Feature.fm
    • Collect emails + auto-follow on Spotify
  2. Instagram & TikTok Content
    • Drop snippets, acoustic versions, behind-the-scenes clips
    • Add a Spotify call-to-action in every caption
  3. Spotify for Artists Pitch
    • Submit at least 7 days before release for best editorial shot
  4. Email List Blast
    • If you’ve got one, use it! Emails convert better than social
  5. Influencer Micro-Campaign
    • DM small creators in your genre to post a story or reel using your track
  6. Collab Posts
    • Tag collaborators on Instagram/Spotify to amplify reach


 Pro Tips

  • Focus on saves and follows more than raw streams
  • Use Spotify Canvas (loop video) to make your track stand out
  • Drop multiple types of content post-release to extend the life cycle


 Mistakes to Avoid

  • Only promoting the song on release day
  • Using one post to say “link in bio” and nothing else
  • Skipping Spotify for Artists pitch or presave strategy
  • Not making enough content from your single


Releasing a single is a campaign,
not just a post. Treat it like a launch.

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