How do I create an effective link-in-bio?

What Is a Link-in-Bio?

It’s a single link (usually in your Instagram, TikTok, or Twitter bio) that leads to a mini landing page with multiple clickable links. It replaces the need to constantly update your bio link.


 Why It Matters for Songwriters

  • It’s often the first place people go after seeing your content.
  • It directs traffic to your most valuable assets (demos, contact, playlists).
  • It makes you look organized and professional.


 Best Platforms for Link-in-Bio Pages

Platform

Features

Cost

Linktree

Simple, free or Pro options

Free–$9/mo

Koji

Highly customizable with music tools

Free

Carrd

Fully customizable microsite

$19/year

Beacons

Great for creators and music bios

Free–$10/mo

Bandzoogle

Music-focused website builder

$8–$16/mo



 What to Include in Your Link-in-Bio Page

  1. Intro or Tagline
    A short phrase like:
    “I write cinematic R&B ballads for artists & sync.”
  2. Top Song or Demo
    Link to your best work, ideally with a short description.
  3. Playlist or Catalog Link
    If you pitch songs, include a curated playlist or folder (e.g., SoundCloud, Disco, Songtradr).
  4. Email Signup
    Invite people to join your list for new demos or tips.
  5. Contact/Work With Me Button
    Include a link to your email or booking form.
  6. Social Links
    Add your Instagram, TikTok, YouTube, or LinkedIn.


 Pro Tips

  • Keep it clean and easy to scan (3–6 links max).
  • Use emojis or short headlines to guide attention.
  • Make sure all links are live and regularly updated.
  • Prioritize what you want people to do first (e.g., hear a song, contact you, follow).


 Takeaway:

Your link-in-bio is your digital elevator pitch. Make sure it tells people what kind of songwriter you are, what you offer, and how they can hear your best work—within 10 seconds of clicking.

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