How do I pitch my songs to artists and labels?
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Step 1: Prepare a Professional Pitch Package
Before reaching out, make sure you have:
- Polished demo (can be simple but clear)
- Lyric sheet (PDF or in body of email)
- Metadata (title, credits, genre, mood)
- Short description (“Mid-tempo R&B ballad for female vocals, breakup theme”)
Optional but helpful:
- Link to more of your catalog (SoundCloud, Disco, etc.)
- Bio or elevator pitch about you as a writer
Step 2: Research Who to Pitch To
- Artists directly: via DMs or email (especially indie or emerging ones)
- Labels: Find A&Rs or creative directors who sign or pitch songs
- Managers/Producers: Sometimes more open to discovering writers than artists are
Tips:
- Use LinkedIn, Instagram, label websites, AllAccess, Rostr, or Chartmetric to find contacts
- Follow their work and reference it in your message
Step 3: Write a Strong Pitch Message
Subject Line (Email):
Song for [Artist Name] – “Title” (Midtempo Pop / Heartbreak Theme)
Message Example:
Hey [Name],
I’m a songwriter based in [City], and I wanted to share a song I wrote that I think would be a great fit for [Artist Name].
Title – a moody pop ballad about heartbreak (demo + lyrics below).
Let me know if it’s something you'd consider for a future project. I’d love to collaborate or send more if you're open.
Thanks for your time!
[Your Name + Contact Info]
Step 4: Where to Send
- Email (preferred): Use professional tone + clickable streaming links (Disco, SoundCloud, private YouTube)
- DMs: Keep short, use curiosity (e.g., “Hey! I wrote a hook I think [Artist Name] would kill. Can I send?”)
Pitching Do’s
- Personalize every message
- Keep it short and respectful
- Send only what fits their style or sound
- Track who you pitch and follow up once after 7–10 days
Pitching Don’ts
- Don’t send massive files or attachments
- Don’t say “this will be your next hit”
- Don’t pitch unfinished or low-quality demos
- Don’t mass-blast without personalization
Takeaway:
Pitching is a mix of strategy, timing, and respect. The more tailored, clear, and professional you are, the better your chances of being heard—and remembered.