How often should I post on social media as a songwriter?

The Power of Consistency

Social media algorithms reward creators who show up regularly. And so do fans, collaborators, and industry professionals.

Think of your posts as gentle reminders:

  • “I’m still here.”
  • “I’m still writing.”
  • “I’ve got something worth hearing.”


 Ideal Posting Frequency

  • Beginner Level: 2–3x/week (minimum)
  • Growth Mode: 4–5x/week
  • Aggressive Growth: Daily or 2x/day (if you batch content)

Note: You don’t have to post everywhere every day. Start small and scale up when comfortable.


 Content Mix by Week (Example Plan)

Day

Post Type

Monday

Demo clip or lyric snippet

Wednesday

Behind-the-scenes writing clip

Friday

Songwriting tip or story

Weekend

Collab teaser or personal post


Batching your content one day a week helps you stay consistent without burnout.


 Where to Post (Prioritize Platforms)

  • TikTok: For short demos, lyrics, stories (3–7x/week)
  • Instagram: For lyric reels, carousels, BTS (3–5x/week)
  • YouTube Shorts: Bonus exposure if repurposed from TikTok (2–3x/week)
  • Email List: 2–4x/month updates, not daily


 How to Make It Manageable

  • Reuse and repurpose content (1 demo = TikTok + IG Reel + YouTube Short)
  • Batch film 4–8 videos in one day
  • Use scheduling tools (Later, Buffer, Metricool)


 Focus on Progress, Not Perfection

If you're not posting at all, once a week is a great start.
If you’re overwhelmed, don’t quit—simplify.


 Takeaway:

You don’t need to go viral—you just need to show up consistently. 3–5 thoughtful posts per week can grow your presence and help people fall in love with your writing over time.

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