What kind of content should songwriters post on social media?

Purpose of Content as a Songwriter

You’re not just promoting songs—you’re:

• Showcasing your writing talent
• Attracting fans, artists, and collaborators
• Building a personal brand people connect with
• Positioning yourself as a go-to creative

 High-Impact Content Types for Songwriters

1.  Demo Clips

• 15–60 second song ideas, unfinished or full demos
• Add on-screen lyrics or captions to draw attention
• Post as Reels, TikToks, or YouTube Shorts

2.  Lyric Graphics

• Share single lines or full verses over branded visuals
• Use Canva, CapCut, or your own handwriting
• Post with short stories about the lyrics

3.  Behind-the-Scenes (BTS)

• Show your songwriting process
• Voice memos, writing journals, studio footage
• Share the “how” behind your songs

4.  Collabs & Co-Writes

• Clips with artists or producers
• Tease collaborations or show creative chemistry
• Tag everyone involved

5.  Songwriting Tips & Hot Takes

• Quick tips for lyricists or melody writers
• Commentary on current songwriting trends
• Personal writing philosophies

6.  Song Backstories

• Talk about what inspired a certain line or idea
• Relatable stories build emotional connection
• Great for connecting with fans and artists alike

 Content Mix Strategy

Type	Purpose
Demo performance	Showcase skill & attract collabs
Lyric posts	Build emotional connection
Tips/education	Establish authority & brand voice
BTS footage	Humanize the process
Co-write highlights	Network & show versatility

 Tools You Can Use

• Canva: Lyric graphics, brand templates
• CapCut/Reels/TikTok editor: Video content
• Notion/Google Docs: Script and batch content
• Voice Memos: Raw audio clips

 Takeaway:

Songwriters should post content that shows how they think, what they write, and why it matters. You don’t have to perform—just reveal your voice, your process, and your story.