How Can I Make Money from Sync Licensing?

What Is a Sync License?

A sync (short for synchronization) license grants permission to use your composition and/or recording with moving images.

 How You Get Paid

Revenue Type	Description	Who Pays?
Sync Fee	One-time payment for the usage rights	Film studio, brand, agency, etc.
Backend Royalties	Ongoing royalties when content airs	PROs (ASCAP, BMI, etc.)

Sync deals for indie artists often range from $500 – $20,000+, depending on usage and exposure.

 Who Needs a Sync License?

Any video creator that wants to use your music needs 2 licenses:

1. Sync license for the composition (from songwriter/publisher)
2. Master use license for the recording (from artist/label)

 If you own both, you can license directly
 If a third party owns either, both parties must approve

 How to Get Sync Opportunities

Method	Description
Music libraries	Companies that pitch & place music (e.g., Musicbed, Artlist)
Sync agents/supervisors	Professionals who license music to media
Direct outreach	Contact music supervisors at studios or ad agencies
Admin publishers	Songtrust and others can help pitch or manage rights

 Pro Tips

• Make sure your song is cleared (no uncleared samples or unclear splits)
• Register your song with a PRO for backend royalties
• Include instrumental versions when pitching
• Know your metadata: ISRC, writer splits, lyrics, contact info
• Have contracts ready (or work with a rep who handles legal)

Bottom Line:
Sync licensing can generate major income and exposure. To succeed, create high-quality, licensable music, know your rights, and build relationships with sync reps, libraries, and supervisors.