Data Analysis & Growth Tracking on Apple Music

Apple Music : https://music.apple.com/us/artist/stephen-allen-music/1092692557

1. Use Apple Music for Artists (AM4A) Dashboard

This is your central hub to track performance, fan behavior, and growth over time. Access it at artists.apple.com.


2. Key Metrics to Monitor

  • Plays: Total streams of your song (a “play” counts once 30 seconds are played).
  • Average Daily Listeners: See how many unique users are listening daily.
  • Song Purchases: How many people bought your music on iTunes (still relevant in some markets).
  • Shazams: Tracks how often your songs are being identified and where.
  • Top Cities / Countries: Use this to plan marketing, ads, or even tour routes.
  • Playlist Adds: Find out which Apple Music playlists have included your song.


3. Analyze Listener Behavior

  • Are listeners finishing the song or skipping it early?
  • Is one track outperforming the others? Why?
  • Are repeat listens going up or down over time?

These insights help you refine your sound and release strategy.


4. Identify Momentum Points

Look for:

  • Spikes in Shazams: Could signal viral potential or playlist placement
  • Pre-add conversions: Measure how many fans followed through on your campaign
  • Growth in followers: Steady growth suggests successful content or marketing efforts


5. Compare Across Releases

Use AM4A’s “Compare Songs” tool to:

  • See which releases had stronger launch weeks
  • Compare long-term engagement across singles or albums
  • Determine ideal release days (Friday? Wednesday?) based on past performance


6. Integrate Third-Party Tools

For deeper analysis, combine Apple data with:

  • Chartmetric: Tracks Apple Music, Shazam, playlists, and social trends
  • Feature.fm or Hypeddit: Track smart link click-throughs and conversion to plays
  • Meta Ads Manager: Link ad performance to spikes in Apple Music streams


7. Set Monthly Tracking Goals

Use data to set and review goals like:

  • Increase Shazams in top 3 cities by 20%
  • Streams in first 7 days of next release
  • Grow Apple Music followers by 10% monthly
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