How do I pitch to Spotify playlist curators outside of Spotify’s editorial team?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Who Are Independent Playlist Curators?

  • Spotify users who run large followings on their own playlists
  • May be influencers, labels, bloggers, or casual superfans
  • Curate based on vibe, genre, mood, or moment (e.g., Lo-Fi Beats to Study To)
  • Can be reached via email, Instagram, websites, or submission platforms


 How to Find and Contact Curators

  1. Find Playlists in Your Genre
    • Search Spotify by mood/genre keywords (e.g., “chill trap”, “dark pop”)
    • Click the playlist → click the owner’s name → see their profile
  2. Check for Contact Info
    • Look in the playlist description
    • Google their username—many have websites, Instagram, or Linktree
    • Look for contact forms or submission emails
  3. Use Playlist Submission Sites


 How to Write a Good Pitch

Element

Tip

 Song link

Always use a direct Spotify link

 Short bio

1–2 sentences about you + the vibe of the track

 Playlist fit

Say why your song fits their playlist (mood/genre/theme)

 Visuals

Link to cover art or IG for branding appeal

 Tone

Be respectful, don’t beg or spam


 Pro Tips

  • Follow the playlist before pitching
  • Don’t pitch to playlists that haven’t been updated in months
  • Offer to shout out the curator if they add your song
  • Build a relationship, not just a one-time pitch


 What Not to Do

  • Mass-spam 100 playlists with the same message
  • Pitch songs with bad mixing or incomplete profiles
  • Act entitled (“You have to add me”)
  • Pay shady curators with botted streams (hurts your profile long-term)


Playlist curators are real people.
Reach out with respect, clarity, and quality—and it can open big doors.

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