How do I run a Spotify “stream to win” contest without breaking the rules?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Spotify’s Rules on Contests and Streams

Spotify prohibits artificial manipulation of streams, including:

  • Buying streams or using bots
  • Requiring people to loop a song endlessly
  • Offering incentives directly in exchange for streaming

So you can’t say:

“Stream this song 50 times and I’ll give you free merch.”

BUT — you can build a creative contest around engagement that includes streaming as one part of a larger entry.


 How to Run a Legal, Effective Contest

Step 1: Set a Creative Goal

Instead of just “stream to win,” focus on support actions:

  • Stream the new song
  • Add it to a playlist
  • Take a screenshot
  • Share it to IG Stories and tag you

Step 2: Make the Entry Process Simple

  • Create a Google Form or link-in-bio page
  • Ask fans to submit their email and screenshot of:
    • Them streaming the song
    • Them sharing the song to a Story or Playlist

Step 3: Offer a Fun Prize

  • Signed merch
  • Private Zoom hangout
  • Behind-the-scenes content
  • Spotify gift card
  • VIP access to your next show

Step 4: Promote It Everywhere

  • Instagram Reels & Stories
  • TikTok with your song as the audio
  • Email newsletter
  • Spotify profile bio or Artist Pick
  • YouTube Shorts pinned comment


 Why This Works

  • Fans stream, save, and share your music
  • Your engagement data improves
  • Spotify’s algorithm takes notice
  • You build a deeper connection with fans


 Pro Tips

Do

Don’t

Make sharing the focus

Don’t ask for stream counts

Use a landing page with clear rules

Don’t run contests with vague entry terms

Make it about fans showing support

Don’t game the algorithm

Reward multiple fans

Don’t create a huge barrier to entry



The goal is real fan engagement—not forcing numbers.
Spotify rewards authenticity. So do your fans.

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