How do I use smart links for Spotify growth?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 What Is a Smart Link?

A smart link is a short, trackable URL that leads to a branded landing page where fans can:

  • Click through to Spotify, Apple Music, YouTube, etc.
  • Preview the song (in some cases)
  • Follow you, save the track, or pre-save before release
  • Help you understand where fans are coming from


 Popular Smart Link Tools

Tool

Best For

Linkfire

Detailed analytics + major label-level tools

ToneDen

Auto-follow + retargeting ads

Feature.fm

Pre-saves, smart links, fan targeting

Hypeddit

Grow email list, SoundCloud/Spotify followers

Koji

Fully customizable bio links with music integration

Linktree

General use, but not music-specific



 How to Use Smart Links to Grow on Spotify

  1. Before Release: Use Pre-Save Links
    • Collect follows + saves before the track drops
    • Tools like Feature.fm or Hypeddit auto-follow the fan on Spotify
  2. After Release: Drive Traffic Smartly
    • Replace raw Spotify links with your smart link in bios, stories, emails, comments
    • Let fans choose platform while tracking Spotify results
  3. Track Results and Optimize
    • See where your traffic comes from: TikTok? IG? Email?
    • Adjust your strategy to double down on high-converting sources


 Pro Tips

  • Use a custom domain (like yourname.lnk.to) for clean branding
  • Add Spotify follow buttons to the link page
  • Use different smart links per platform to track traffic sources (ex: one for TikTok, one for email)


 Don’t Do This

  • Post long, cluttered URLs
  • Send fans straight to Apple Music if your main growth target is Spotify
  • Skip analytics—you’ll miss key data
  • Use a generic Linktree without highlighting Spotify


Smart links turn one click into many results:
follows, saves, streams, and fan data you can build on.

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