How do I use Spotify Canvas to increase engagement?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Spotify Canvas Matters

Benefit	Impact
Increases repeat listens	Listeners are more likely to replay your song
Boosts saves and follows	Tracks with Canvas often perform better
Increases shares	Fans are more likely to share to IG Stories
Reinforces your brand	Adds a consistent visual identity to your music

 How to Add a Canvas

1. Go to Spotify for Artists
2. Select a released track
3. Click “Add Canvas”
4. Upload a 3–8 second vertical video (9:16 ratio)
• Max file size: 10MB
• Format: MP4 or JPG sequence
5. Save and preview it on mobile

 Best Practices for Canvas Videos

Do	Don’t
Use high-quality, vertical video	Don’t use text-heavy slides
Show emotion, energy, movement	Don’t leave it static
Make it loop smoothly (seamless)	Avoid abrupt cuts or fades
Use the first frame to hook viewers	Don’t reuse generic artwork
Match your brand/aesthetic	Don’t distract from the song’s mood

 Creative Canvas Ideas

• Looped performance clips
• Animated visuals or lyric fragments
• Behind-the-scenes footage
• Motion graphics synced to the beat
• Fan-submitted video loops (UGC)

 Canvas by the Numbers (Spotify’s Data)

• 145% more likely to be shared on social media
• 20% increase in listeners who save the song
• 9% more streams per listener

 What Not to Do

• Don’t ignore it—it’s a free engagement boost
• Don’t upload copyrighted visuals
• Don’t wait too long—add it as close to release as possible

Spotify Canvas turns your music
into an audiovisual experience that sticks.