How do I use Spotify Codes in real-world promotion?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

What Is a Spotify Code?

  • A custom graphic strip generated from a Spotify link
  • Works like a QR code—fans scan it using the Spotify app camera
  • Takes them directly to your track, playlist, or artist page
  • Works even if they’re not following you


 How to Create a Spotify Code

  1. Go to https://www.spotifycodes.com
  2. Paste your Spotify song/artist/playlist link
  3. Customize:
    • Choose color, size, and format (JPEG, PNG, SVG)
  4. Download and print or add to designs


 Where to Use Spotify Codes

Use Case

How to Do It

 Live Shows

Print on posters, setlists, or merch booth signs

 Merch

Put codes on t-shirts, hoodies, or tags

 Business Cards

One scan = one stream or follow

 Packaging

Add to CD/vinyl sleeves, stickers, or inserts

 Flyers & Posters

For venue shows, promo runs, and QR wall art

 IG Story

Screenshot and upload the code image as a story (with instructions to scan in-app)



 How Fans Scan a Spotify Code

  1. Open Spotify app
  2. Tap Search
  3. Tap the camera icon in the top-right corner
  4. Point at the code—it opens instantly!


 Why This Matters for Growth

  • Frictionless: Easier than typing names or searching
  • Memorable: Looks cool + functional
  • Trackable (indirectly): Boosts traffic and engagement you can see in Spotify for Artists


 Don’t Do This

  • Use low-res codes—test them before printing
  • Assume fans know how to scan—show a “How to Scan” tip nearby
  • Hide them in bad locations (e.g. folded parts of shirts, corners of flyers)


Spotify Codes turn every physical space
into a doorway to your streaming world.

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