Pitch to Playlists
Share
Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E
The Three Types of Spotify Playlists
Playlist Type |
Who Controls It |
Examples |
Editorial |
Spotify’s in-house team |
Fresh Finds, RapCaviar, Lorem |
Algorithmic |
Based on user behavior |
Release Radar, Discover Weekly, Daily Mix |
User-Curated |
Fans, influencers, curators |
Indie playlist brands, influencers |
How to Pitch to Spotify (Editorial)
Via Spotify for Artists, submit your unreleased track at least 7 days before release.
Info to Include:
- Genre & subgenre
- Mood & instruments
- Language & culture
- Song inspiration/story
- Location (local editors often support nearby artists)
Tip: Spotify editors read this. Tell them why the song matters and where it fits.
Triggering Algorithmic Playlists
Algorithmic playlists kick in based on performance:
- High Save Rate = Good
- Low Skip Rate = Good
- More Shares & Follows = Good
Your first 7 days are critical—drive streams from pre-saves, social media, and email blasts to maximize algorithm signals.
Getting on User-Curated Playlists
These playlists are run by:
- Influencers (TikTok, YouTube, Instagram)
- Independent curators
- Music blogs & brands
How to Submit:
- SubmitHub (paid credits + free option)
- Groover (guaranteed feedback)
- Indiemono, Soundplate, Daily Playlists
- Direct outreach via Instagram or email
Pro Playlist Pitch Tips
- Don’t pitch everything—only your best tracks.
- Include song links, a short intro, and your Spotify link.
- Follow and engage with curators on socials before pitching.
Tools to Use
Tool |
Purpose |
Spotify for Artists |
Official editorial submission |
SubmitHub / Groover |
Pitch to user playlists & influencers |
Chartmetric / SpotOnTrack |
Track playlist adds & position |
Canva |
Visual pitch decks for influencer pitches |