Pitch to Playlists

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 The Three Types of Spotify Playlists

Playlist Type

Who Controls It

Examples

Editorial

Spotify’s in-house team

Fresh Finds, RapCaviar, Lorem

Algorithmic

Based on user behavior

Release Radar, Discover Weekly, Daily Mix

User-Curated

Fans, influencers, curators

Indie playlist brands, influencers



How to Pitch to Spotify (Editorial)

Via Spotify for Artists, submit your unreleased track at least 7 days before release.

Info to Include:

  • Genre & subgenre
  • Mood & instruments
  • Language & culture
  • Song inspiration/story
  • Location (local editors often support nearby artists)

 Tip: Spotify editors read this. Tell them why the song matters and where it fits.


 Triggering Algorithmic Playlists

Algorithmic playlists kick in based on performance:

  • High Save Rate = Good
  • Low Skip Rate = Good
  • More Shares & Follows = Good

Your first 7 days are critical—drive streams from pre-saves, social media, and email blasts to maximize algorithm signals.


 Getting on User-Curated Playlists

These playlists are run by:

  • Influencers (TikTok, YouTube, Instagram)
  • Independent curators
  • Music blogs & brands

How to Submit:

  • SubmitHub (paid credits + free option)
  • Groover (guaranteed feedback)
  • Indiemono, Soundplate, Daily Playlists
  • Direct outreach via Instagram or email


 Pro Playlist Pitch Tips

  • Don’t pitch everything—only your best tracks.
  • Include song links, a short intro, and your Spotify link.
  • Follow and engage with curators on socials before pitching.


 Tools to Use

Tool

Purpose

Spotify for Artists

Official editorial submission

SubmitHub / Groover

Pitch to user playlists & influencers

Chartmetric / SpotOnTrack

Track playlist adds & position

Canva

Visual pitch decks for influencer pitches

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