What is Spotify Canvas and how do I use it to get more streams?

Spotify : https://open.spotify.com/artist/2dLKkyJWRjsNafzYEj6l9E

 Why Use Spotify Canvas?

According to Spotify:

  • Tracks with Canvas see up to:
    • 145% more shares
    • 20% more streams
    • 9% more profile visits
    • 5% more track saves

It’s not just a visual—Canvas is a growth tool.


 How to Add a Canvas

  1. Go to Spotify for Artists
  2. Select a released track
  3. Click “Add Canvas”
  4. Upload a vertical video (MP4 or JPG sequence)
    • 3–8 seconds
    • 9:16 ratio (1080×1920 recommended)
  5. Hit “Save” and publish—Canvas updates instantly


 What Makes a Great Canvas?

Type

Ideas

 Motion Art

Looping visuals, animations, grainy film

 Behind-the-Scenes

Studio footage, time-lapse, candid shots

 Lyric Clips

Highlight key lines with visual typography

 Artist On-Cam

You lip-syncing or vibing to the track

 Abstract Loops

Animated loops or 3D effects



 Canvas = More Engagement

Because Canvas videos play when someone listens to your song:

  • It keeps them watching (vs. skipping)
  • It encourages shares to Stories (visuals are clickable)
  • It helps Spotify’s algorithm detect engaged listeners


 Tips for Maximum Impact

Do

Don’t

Use smooth, looping visuals

Don’t use jarring cuts or static images

Add a subtle CTA in video (“Listen now”)

Don’t clutter the screen

Match your Canvas to your brand vibe

Don’t mismatch the mood of the song

Test multiple Canvases if re-uploading

Don’t leave old visuals forever



 Tools to Make Canvas

  • CapCut – Mobile video editing (great for loops)
  • After Effects – Pro animated visuals
  • Veed.io / Canva – Easy drag-and-drop video editors
  • Fiverr – Hire creatives to make custom Canvas content


Spotify Canvas helps your music stand out visually—
and gives fans a reason to listen longer and share more.

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