Do I need a team to handle my marketing?

Start Solo: Build Before You Hire

Most successful songwriter brands begin with the songwriter doing it all:

• Posting lyrics and reels
• Sending DMs and pitch emails
• Designing visuals on Canva
• Building their own website or link-in-bio

Doing the work early helps you:

• Understand your audience
• Find your voice and brand
• Learn what works (and what doesn’t)
• Stay authentic

 When a Team Helps

As your catalog, content, and audience grow, marketing can eat into your creative time. That’s when a team can help you:

• Stay visible without burning out
• Improve the quality of your content
• Expand your reach across platforms
• Free up time to write more songs

 Roles You Might Add Over Time

Role	What They Handle	When to Hire
Content editor	Reels, lyric videos, clips	When you want better/faster visuals
Social media manager	Planning, posting, analytics	If posting is draining or inconsistent
Email manager	Fan newsletter, pitch emails	When you have a list to nurture
Sync pitch assistant	Organizing & submitting your catalog	If you’re focused on licensing
Creative strategist	Campaign planning and growth	When you have a clear brand and budget

 Team ≠ Big Budget

You don’t need to hire a full-time team. Many songwriters:

• Hire freelancers from Fiverr, Upwork, or Instagram
• Trade services (e.g., “I’ll write hooks if you edit my reels”)
• Use tools like ChatGPT to script, plan, or automate tasks

 Don’t Outsource Too Early

Avoid hiring help if:

• You don’t yet know your audience
• You haven’t found your visual/writing style
• You’re still figuring out your goals

Otherwise, you risk wasting money on a brand that isn’t defined yet.

 Takeaway:

Start alone, build strong habits, and only bring in help when it’s clear what tasks need scaling. You don’t need a team to succeed—but the right support at the right time can take you further, faster.