How do I build an email list as a songwriter?

Why Email Lists Matter

Social media is powerful—but algorithms change.
An email list gives you direct access to your audience: fans, artists, producers, and sync reps.

You can use it to:

  • Share new songs
  • Pitch demos
  • Build loyalty
  • Land more collaborations


 Step-by-Step: Build Your Email List

1. Choose an Email Platform

Start with beginner-friendly platforms:

Most have free plans for small lists.


2. Create a Signup Form or Landing Page

Include:

  • A short, clear pitch (what they'll get)
  • First name + email fields
  • Mobile-friendly design

Example CTA:

“Get exclusive access to my unreleased demos + songwriting tips every month.”

Embed this form on:

  • Your website
  • Your link-in-bio
  • A pinned post or story highlight


3. Offer an Incentive

People need a reason to join. Offer:

  • Free unreleased demo or sample pack
  • “5 songwriting prompts” PDF
  • Exclusive lyric video
  • Private catalog link for artists

Think of it as a trade: their email for something valuable.


4. Promote Your List

  • Mention it in your captions and videos
  • Link it in your bio
  • Add it to your YouTube descriptions
  • Offer early access to content for subscribers


5. Send Consistent, Valuable Emails

  • 1–4 emails per month is a good rhythm
  • Keep it short and personal
  • Share: new demos, writing lessons, stories, or placements
  • Always include 1–2 links back to your work


 Growth Tips

  • Add a “Join my list” button to your YouTube end screen
  • Host a giveaway (entry = email sign-up)
  • Use “email for access” when pitching to collaborators


 Takeaway:

An email list is one of the most powerful tools you can build as a songwriter. It lets you connect without filters, pitch directly, and grow deeper relationships with the people who matter most to your journey.

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