How do I create a personal brand as a songwriter?

What Is a Personal Brand?

A personal brand is the impression people get when they hear your name. It’s how you’re remembered and what people associate with your songwriting—before they even hear a full song.

You’re not just branding your music, you’re branding your:

  • Story
  • Style
  • Personality
  • Vibe


 Start with Self-Discovery

Ask yourself:

  • What themes do I write about most?
  • What emotions or moods do I lean into?
  • What genres, sounds, or eras influence me?
  • What’s my backstory or point of view?
  • What makes my writing mine?


 Define Your Visual Identity

Your visuals should match your sound and energy:

  • Pick 2–3 colors to use consistently
  • Choose fonts and templates for your lyrics or posts
  • Use a profile photo or logo that reflects your vibe
  • Keep your branding consistent across platforms (IG, TikTok, website, etc.)


 Develop a Signature Voice

  • Write captions and bios in your natural tone
  • Use consistent phrases, slang, or catchwords
  • Speak to your ideal listener or collaborator


 Show, Don’t Just Tell

Content ideas that build your brand:

  • Share unfinished lyrics or hooks
  • Show your writing space or rituals
  • Talk about your favorite lyrics (your own or others’)
  • Break down your songwriting choices in demos


 Consistency = Credibility

Your brand grows stronger when you show up the same way across:

Platform

What to Show

Instagram

Lyric graphics, writing updates, stories

TikTok

Hook ideas, song snippets, challenges

Website/Linktree

Bio, photo, catalog, contact

YouTube

Demo videos, song breakdowns



 Your Brand Should Answer:

  • “What kind of songwriter is this?”
  • “What kind of songs can I expect?”
  • “Why should I follow or work with them?”


 Remember:

You’re already unique—branding just helps people recognize it faster.

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