What is music marketing for songwriters?

Definition

Music marketing for songwriters involves the strategies and tools used to:

  • Get your songs heard by the right people (artists, fans, labels, music supervisors)
  • Build a recognizable personal brand
  • Grow an audience who values your writing
  • Attract collaboration and business opportunities
  • Turn your songwriting into a career


 Why It Matters

Traditionally, songwriters stayed behind the scenes. But today, with streaming, social media, and direct-to-fan tools, you can:

  • Share your process and personality
  • Pitch your songs directly to artists and music supervisors
  • Build your own audience—even without releasing your own music

Your songs won’t market themselves. You have to give people a reason to listen and care.


 Key Elements of Songwriter Marketing

  1. Personal Brand: Your voice, your style, your story.
  2. Online Presence: Website, link-in-bio, social platforms.
  3. Content Strategy: Demos, lyric reels, writing tips, behind-the-scenes.
  4. Networking: Artists, producers, publishers, fans.
  5. Pitching & Outreach: Emails, DMs, sync catalogs.
  6. Audience Building: Email lists, fan interactions, consistent engagement.


 Performer vs Songwriter Marketing

Performer Marketing

Songwriter Marketing

Promotes songs they perform

Promotes songs they write

Focus on fanbase

Focus on fanbase + industry

Music videos & shows

Demos, lyrics, story-driven content

Build artist brand

Build writing brand



 Goals of Music Marketing for Songwriters

  • Get cuts with artists
  • Land sync placements (film/TV)
  • Grow a personal fanbase
  • Attract publishers or labels
  • Monetize songwriting (direct sales, licensing, subscriptions)


 Success Looks Like…

  • People DMing you to write together
  • Artists asking for your demos
  • Fans sharing your lyrics
  • Publishers inquiring about your catalog
  • Growing streams, email subscribers, and followers
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