What marketing channels should songwriters focus on?

1. Social Media: TikTok & Instagram

• TikTok: The hottest platform for viral music discovery. Use short videos to share song snippets, writing tips, and behind-the-scenes.
• Instagram: Great for lyric posts, reels, stories, and engaging directly with fans and artists.

 2. YouTube

• Share demos, lyric videos, song breakdowns, and writing tutorials.
• Builds long-form engagement and discoverability via search.

 3. Email Marketing

• The best way to build a direct, loyal fanbase.
• Share exclusive demos, updates, and pitching news.
• Keeps your audience engaged long-term without relying on social algorithms.

 4. Song Pitching Platforms

• Platforms like SubmitHub, Groover, Songtradr help you pitch songs to artists, playlist curators, and sync supervisors.
• Essential for songwriters aiming for placements or cuts.

 5. Networking & Communities

• Join Facebook groups, Discord servers, songwriting forums.
• Connect with artists, producers, publishers.
• Build relationships beyond broadcasting content.

 Bonus Channels to Explore

• LinkedIn: For professional connections and pitching publishers.
• Spotify for Artists: If you release music yourself.
• BeatStars / Airbit: If you produce or sell beats alongside songwriting.

 How to Choose Channels?

• Start with 1–2 where your ideal audience hangs out.
• Focus on quality and consistency over quantity.
• Track engagement and pivot if needed.

Summary:

Master TikTok, Instagram, YouTube, email, and pitching platforms first. These channels offer the best mix of discovery, connection, and direct communication for songwriters.